AWARD WINNER: 2015 IAC Best B2B Integrated Ad Campaign
design + production + retouching + animation
Turn (acquired by Amobee) was a pioneer in platform-based mobile, video, display, TV and social advertising. The Turn Digital Hub provided brands with a window into the chaos that is modern digital marketing. That unique perspective led directly to the creation of a campaign built around the idea of living, breathing marketing.
The campaign launched with high-impact print and digital advertising aimed at reaching senior B2B marketers, including interactive homepage-takeovers, social media activity and event sponsorships.
At the center of the campaign was an immersive microsite experience that delivered relevant content for audience education and engagement.
This website experience starts at the bottom and encourages the user to scroll upwards, leading them to interactive details and animated "chaos". The top of the scroll was branded with TURN and presented a list of CTAs.